At first thought it may seem odd to consider social media marketing as an art form; yet, when viewed through the lens of storytelling, it is clear that they are one in the same. Some of the most successful brands today are effectively utilizing storytelling, considering that more than 50% of content shared on Facebook alone consists of stories (source). Melissa Karlin has built her business around this concept; creating content for her company, Art of Storytelling, is truly an art form. As she states, “We create real-time brand stories through all channels of communications.”
In this course, you will learn to tell your stories AUTHENTICALLY and ENGAGINGLY through an engaging narrative without trying too hard!
Course Duration: 4 Weeks
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