10 Tips To Stay Active On LinkedIn

10 Tips To Stay Active On LinkedIn -1

By Pirah Aijaz

Creating a brand presence on different social media channels is important for business owners. Considering the importance of having a strong brand identity, business owners are maintaining their online presence by sharing valuable content on their social media handles. Many people don’t know what to post or when to post. In fact, this is the main reason they are not active on social media. These days, people are moving their brand presence to LinkedIn, a professional platform where they can connect with like-minded professionals. However, despite using various social media platforms, they exactly don’t know what kind of content they should post to keep their audience engaged and updated. If you are one of them, then this article will give you clear insights into how to remain active on LinkedIn. In this blog, we are going to share 10 tips to stay active on LinkedIn. 

10 Tips To Stay Active On LinkedIn

1- Create Informative & Engaging Content

It is not easy to create compelling and engaging content. Oftentimes people get confused when it comes to producing valuable content for their social media accounts because they do not know what kind of content their target audience will enjoy. At this point, you should realize the importance of creating informative and interactive content for your social media handles.

2- Create & Post Something That Motivates Your Followers

There is nothing better than reading something that motivates you. This is why people love to read motivational stuff and they are always engaged with your pages when they learn something motivating. Adding a motivational quote or video to your content is the best way to grab your audience’s attention. 

3- Design a Variety of Posts That Increases Your Brand Awareness 

Make sure your content increases brand awareness. Whether it’s an educational, informative, promotional, or marketing post, you can select any theme/topic that raises awareness among your target audience about your services or products. In this way, you can design and schedule a variety of posts.

4- Research What Hashtags Experts Are Using On LinkedIn

First of all, research what hashtags experts are using on LinkedIn. Instead of inserting irrelevant hashtags with your social media content. Adding the most popular hashtags will help you boost your engagement.

 5- Use Appropriate & Relevant Hashtags with Your Post

It is often confusing for people to insert relevant hashtags in their social media post content. As a result, they post irrelevant hashtags without understanding the importance of using appropriate hashtags. In fact, this is the best way to organize your content by using the right hashtags.

6- Post At least Twice or Thrice a Week

Many business owners use social media platforms to market their businesses, but not all of them use them actively. They don’t understand the importance of regularly updating their social media pages. Ideally, you should post twice or thrice a week.

7- Communicate With Your Friends & Followers via Comments & Inbox Messages

On LinkedIn, you should communicate with your friends & followers via comments or messages. This will expand your professional network, boosts engagement, and also it will help you get more visibility.

8- Customize Your LinkedIn Profile By Adding People That Shares The Same Interests You’ve 

By customizing your LinkedIn profile, you will be able to connect with like-minded people who share the same interests you have. What’s best about it? Creating a network within your own domain will increase the chances of getting more opportunities, as well as help you build a stronger network.

9- Follow & Like Pages, And Join Groups Relevant To Your Niche

To grow and develop your professional network, follow & like pages and join LinkedIn groups related to your niche. This way, you will find more opportunities to advance your career.

10- Keep Updating Your LinkedIn Profile & Optimize Your LinkedIn Profile To Get More Visibility In Search Engine

Keep updating your LinkedIn profile by adding your academic/professional details, courses, achievements, volunteer work, internships, etc. In addition to this, you can optimize your LinkedIn profile so that it will grow organically. After optimizing it, you will get more visibility and engagement.

We are sure these 10 tips will help you stay active and organized on your LinkedIn account.

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