By Pirah Aijaz
LinkedIn is a professional platform with over one billion users from 200 countries and regions worldwide. Users fall into five categories: Careerists, Entrepreneurs/Business Owners, Contributors, Thought Leaders, and Minimalists. Minimalists are less active on LinkedIn, create accounts, fill in their information, and rarely check the platform. They are often unfamiliar with LinkedIn’s features and unsure about what content to post. So, if you are in the same boat, don’t worry. We are here to help you. Here are 7 must-use LinkedIn features to enhance your professional presence:
Read: 10 Tips to Stay Active on LinkedIn
7 Must-Use LinkedIn Features
If you’re a minimalist user on LinkedIn, these 7 essential features will help you enhance your professional presence. Check them out!
1- LinkedIn Profile Sections
Make sure to complete your profile by adding a professional headshot, a catchy headline, a detailed summary, and your work experience. Use relevant keywords to optimize your profile for better visibility. This includes four main sections:
- About Section: A summary highlights your professional background, skills, and aspirations.
- Featured Section: Showcase your best work, articles, or links to external websites.
- Recommendations: Request and display recommendations from colleagues and clients.
- Skills & Endorsements: Highlight key skills and get endorsements from your network.
2- LinkedIn Learning
LinkedIn Learning helps you access various professional courses to enhance your skills and stay updated with industry trends. Courses fall into several categories, including business, technology, and creative skills. These courses offer certifications that can be displayed on your profile, boosting your credibility and making you more attractive to potential employers or clients. Investing time in LinkedIn Learning is a strategic way to advance your career and showcase your commitment to continuous professional development.
3- LinkedIn Groups
Join industry-specific groups to network, share knowledge, and participate in discussions. This feature allows you to connect with like-minded professionals worldwide. LinkedIn groups can help you find numerous work opportunities and create new ones. Additionally, you can collaborate with others to increase your visibility and expand your professional network.
4- Content Creation Tools
Creating multiple social media accounts is simple, but keeping them active and engaging is challenging. Many people struggle with deciding what content to post. Each platform, including LinkedIn, demands a unique approach to content strategy. On LinkedIn, you can post updates, documents, polls, and articles, and share content relevant to your industry to build thought leadership. Additionally, using carousels can help you increase your visibility.
5- LinkedIn Live
LinkedIn Live allows you to engage directly with your audience through live sessions, fostering discussions, and Q&A interactions in real time. It increases visibility by reaching more people and boosting engagement. You can showcase your expertise and industry insights, building stronger connections and networking opportunities. You can also turn live sessions into other types of content to extend your reach and impact.
6- Newsletters
Newsletters help you regularly share updates, insights, and engaging content with your network. It’s a great way to engage with your connections by sharing valuable information related to your industry or interests. Newsletters can help you build a community of like-minded professionals who share the same interests as you. It helps you build credibility, stay top-of-mind with your network, and establish yourself as a thought leader by consistently sharing relevant and informative content.
7- LinkedIn Showcase Pages
You can create a LinkedIn Showcase Page. It’s the perfect way to segment your internal LinkedIn traffic. It allows you to create dedicated pages focused on specific products, services, or business units, making it easier to target different buyer personas. Users can follow Showcase Pages separately from a company’s main page, based on their interests. This helps B2B companies generate leads by customizing content for specific audiences and initiatives.
Try out these features and experience how they can elevate your professional presence on LinkedIn!